In a review article entitled, “Attitude and purchasing decisions regarding genetically modified foods based on gender and education” published in vol. 12 of the Int. J. of Biotechnology pp.50 – 65, Amir Heiman and three of his associates working in the different departments of  Hebrew University including one  at the Department of Agricultural and Resource Economics, University of California, Berkeley, CA, the authors arrived at a startling conclusion that compared to men, females have stronger aversion to innovations showing lower technical interest, more concern with environment, and higher perceptions of environmental risk. The survey results reveal  that while males are more motivated by monetary incentives, females are less likely to prefer GMF if the incentive is price. The females are  more sensitive to moral and risk-reduction incentives. Furthermore, the opinions and preference of the females were not influenced  by the level of their education indicating thereby that explanatory variables might be caused by gender references.  The results reported in this review paper may throw deep insights to the policy makers in designing their communication campaigns in the backdrop of   adopting GM crops  which have already proved to have  the potential advantage of bridging the gap between  food deficits and nutritional requirement of the impoverished population of many Asian and African countries.